Typography is very important in the
graphic design of website and the reason is that typography speaks more than
words.
However if you want to know about how
the letters are very important to build brand value then you need to make that
element so powerful than others. There are several factors which help to make
your typography stronger and they are described below:
1. Stroke:
If you want to show constancy then
rectangular strokes in the design, thick lines are very important. Cursive and
flourishing strokes are used by the designers for the brands. The strokes of
the letters tell more about the firm. Designers should make bolder lines if
they want to increase personality. The diagonal fonts show repugnance on the
other hand curve fonts show creativity.
2. Slope:
Slopes in the typography are very
crucial which shows the vitality of firm. The straight and permanent fonts give
stability and successful services to the consumers. If the firm is more
expressive then it will use the slopping typography in the design. Sloping
typography is always more allusive for the eyes. It looks creative to the users
of the website.
3. Size:
The size of the typography also plays
an important role in the design. You can use large fonts in the graphics look
exclusive for the eyes. If you want to display danger thing for stopping people
to use then designers should use sign of it. The main rule of fonts is bigger
and bolder.
4. Use of Spaces :
The written text is not only a part of
whole style. Even the space also plays an important role in the design. It is
called typesetting by the typographers. You should ensure that the spaces are
proper between the words so users can set the words in their mind. If you give
proper space to the typography then your brand will be more memorable and
impressive.
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